Standard

• Goals, Competitors & Differentiators List/Analysis, Personas, Inspiration

Secondary

• We'll collect and review your current or pre-existing strategy documents.

Advanced

• (Standard/Secondary +) Analytics, Positioning Statement, Buyer's Journey, Brand Audit, Marketing Plan

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Strategy Deliverables (Above), Explained:

• Goals: We'll review your company purpose, values, goals, and vision for the next year (to be reviewed and updated annually).
• Analytics: Here we'll collect both quantitative and qualitative information pertaining to your success—financially, and in terms of each individual application's success—for review.
• Positioning Statement: We will identify and combine the who, what, how, and why of your business into one, comprehensive sentence. This can accurately identify and guide all action taken moving forward within your business.
• Competitors & Differentiators: Here we'll analyze exactly how and where you fit into your current market so that we can properly focus on and highlight how you're different.
• Personas: We'll break your audience down into its main segments and assign a distinct persona to each, so that we can properly target and reach them.
• Buyer’s Journey: We will examine the detailed path your audience is taking to interact with you and your company, identify its pain points and prescribe solutions to all issues.
• Inspiration: We'll review your current likes and dislikes—per your current identity and/or individual apps.
• Brand Audit: Our expert designers will analyze your current brand's identity and applications main pain points, to prescribe solutions to them.
• Marketing Plan: We will prescribe solutions to help your business continue to grow overtime, after your identity and applications are completed.